EMMA - PRODUCT BRANDS

BRANDING / IDENTITY • ART DIRECTION 

WORK DONE WHILE AT EMMA

Creative Direction: Lee Floyd

Additional Design: Rob Beckham, Lauren Johnson

Two years ago Emma was ramping up it’s product roadmap. The marketing team was then faced with a unique challenge, to show realistic use cases for products that weren’t being used yet. The solution that we came up with was to create a suite of companies rooted in ideal customers and build out branded identities, visual tone, and communications for each.