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EMMA - PRODUCT BRANDS

BRANDING / IDENTITY  ART DIRECTION 
WORK DONE WHILE AT EMMA
Creative Direction: Lee Floyd
Additional Design: Rob Beckham, Lauren Johnson

Two years ago Emma was ramping up it’s product roadmap. The marketing team was then faced with a unique challenge, to show realistic use cases for products that weren’t being used yet. The solution that we came up with was to create a suite of companies rooted in ideal customers and build out branded identities, visual tone, and communications for each.

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Projects

Small Batch PresentsProject type

Julep JournalProject type

Emma - WebsiteProject type

Emma - Product BrandsProject type

Emma - EmailsProject type

TechnicoProject type

Gear SevenProject type

KopeckyProject type

Emma - AdsProject type

All Purpose ShineProject type

Album ArtProject type

©2018 GREGFRANK || NASHVILLE, TN BASED ART DIRECTOR & DESIGNER

©2018 GREGFRANK || NASHVILLE, TN BASED ART DIRECTOR & DESIGNER

©2018 GREGFRANK || NASHVILLE, TN BASED ART DIRECTOR & DESIGNER
©2018 GREGFRANK || NASHVILLE, TN BASED ART DIRECTOR & DESIGNER